Rank for sought after keywords in your industry once your website will be optimized
71%
of marketers say topic clusters have improved their content strategy and helped them better align content with user intent. (Source: HubSpot)
62%
of top-performing websites implement a topic cluster strategy to maintain a competitive edge in search rankings. (Source: Content Marketing Institute)
It is all about following the basics and sticking close to it!
Topical Mapping + Business =
By taking into account different aspects that make your business unique we create a three way plan
We start by defining key topics central to your business and use keyword research to refine these core themes.
Then by breaking core topics into specific subtopics, we organize them into content clusters, linking each to a central pillar page.
Developing comprehensive, authoritative pages on core topics can be challenge, but in order to serve as central resources and boost SEO relevance - it is important
Hence why we write detailed articles on subtopics, linking each to the pillar page to enhance topic coverage and user engagement.
Through developing in-depth, authoritative content on core topics to establish your site as a go-to resource for key themes.
Our focused articles on related subtopics are linked together to the pillar content to enhance topic depth and relevance.
